THE GUILD
THE GUILD
Inspired by the brazen aesthetic of music band posters, this set of window decals aims to grab the attention of passersby. The loud and unbalanced hierarchy of elements encourages the audience to stop and stare, absorbing each panel’s context. Through its bold and outlandish style, these windows project a contemporary take on Kodwo Eshun’s written works. The emphasis on text shows how words can come together to form illustrations. The design only utilises one typeface family, Helvetica Neue. With over 50 different font styles ranging from Ultra Light to Extra Black, endless effects were created to produce this outcome.