Touch That Fire Production is a film production company based in Rome, Italy. Their request for a logo was based upon two words within their company name, ‘touch’ and ‘fire’. The logo was inspired by the gentle nature of a resting hand, which possessed a similar silhouette to a set of flames. The undulating lines of fire were morphed with the delicate composition of hand imagery to create a harmonious design that represents the company’s name. The variations in line weight help to emphasise the symbol of the hand, bringing it forward as the flames sit behind. A simple yet elegant typeface was chosen for the company name, with its position as a supportive foundation for the logo.