This self-initiated brief involved conceptualising a fictitious company to pitch to an audience. This included designing a toolbox of elements aimed at captivating audience interest, encompassing company branding essentials such as name, logos, business cards, and webpages. The catchy company name and clever business card design was a playful way to draw attention, while the webpage design prioritised simplicity and usability for seamless navigation. Consistency in colour scheme and typography ensured a cohesive collection of elements that fulfilled the brief requirements effectively.